Persuasion
Persuasion by Arlene Dickinson, published by HarperCollins on September 11, 2012, is a self-help book that details the author’s transformative journey from personal hardship to professional success. At thirty-one, Dickinson faced significant challenges, including a recent divorce and financial instability while raising four children. Within a year, she became a partner in Venture Communications, eventually rising to CEO of one of Canada’s largest independently owned marketing firms. This book explores the essential role of persuasion in her life and career.
In Persuasion, readers will discover a blend of personal anecdotes and social science insights that illustrate effective persuasion techniques applicable in both professional and everyday contexts. Dickinson emphasizes the importance of listening, storytelling, and turning mistakes into opportunities. She provides strategies for gaining support for ideas and navigating challenges, making this book a practical guide for anyone looking to enhance their persuasive skills. With 288 pages, this first edition is presented in English and offers valuable lessons for those interested in self-improvement and effective communication.
Official synopsis Publisher
At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.
Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.
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