Odyssey Pepsi to Apple
Odyssey Pepsi to Apple by John Sculley is an autobiography-cum-business book published by Fontana in 1989. This edition spans 609 pages and is written in English. The narrative follows Sculley’s journey as he rose to prominence, becoming Pepsi’s president and CEO at the age of 38, and later joining Apple during a pivotal time in its history. The book explores the dynamics of Sculley’s relationship with Steve Jobs, detailing their collaboration and eventual conflict regarding the future direction of Apple.
Readers will find an in-depth account of the challenges and triumphs faced by Sculley as he navigated the corporate landscape. The book delves into the emotional and personal aspects of leadership, providing insights into the complexities of business decisions at the highest levels. With a focus on the evolution of Apple, it captures the essence of a transformative period in the tech industry, highlighting key moments that contributed to Apple’s rise as a significant player in the market.
Official synopsis Publisher
This is an autobiography-cum-business book by John Sculley, one of the most successful businessmen in America, who became Pepsi’s president and CEO at the age of 38. At the height of his success with Pepsi he joined the high-risk young Apple, co-founded by a young genius named Stephen Jobs. This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional and dramatic success stories in business history. It offers an insight into the emotions and personal drama of life at the top.
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