New Queer Television From Marginalization to Mainstreamification

New Queer Television From Marginalization to Mainstreamification by Thomas Brassington, published by Intellect in 2024, offers an insightful exploration of how queer identities have evolved within mainstream television. This edition spans 225 pages and is presented in English, delving into the complexities of queer representation in media. The book challenges the conventional view of queer identities as merely marginal, instead highlighting a vibrant spectrum of representations that engage audiences across various televisual genres.
Readers will find a collection of contributions that examine the intersection of queerness and mainstream media, arguing against the notion that increased visibility equates to a loss of authenticity. The discussions within this volume focus on the transformative potential of queer identities in contemporary television, suggesting that these representations can disrupt outdated heteronormative frameworks. By analyzing a diverse array of shows, this work aims to fill critical gaps in LGBTQ+ demographic studies and communication, providing a nuanced understanding of how queer narratives can thrive in a changing media landscape.
Official synopsis Publisher
How televisual queer identities entered and transformed the mainstream.
Though queer critics and queer theory tend to frame queer identities as marginal, this edited volume draws attention to a dynamic field in which a wide variety of queer identities can be put on display and consumed by audiences. Cementing a foundational understanding of queerness that is at odds with current shifts in media production, contributors present a broad variety of queer identities from across a range of televisual shows and genres to reconsider the marginalization of queerness in the twenty-first century. Doing so challenges preexisting notions that such “mainstreamification” necessitates being subsumed by the cisheteropatriarchy. This project argues the opposite, showing that heteronormative assumptions are outdated and that new queer representations lay the groundwork for filling gaps that queer criticism has left open.
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