New Products Management
New Products Management by C. Merle Crawford, published by Irwin in 1994, is a comprehensive resource designed for aspiring new product managers and team leaders. This 4th edition, consisting of 495 pages, offers a complete toolkit for understanding and executing the product development process. The book provides insights into how real-world managers develop effective strategies, manage teams, and evaluate ideas, while also addressing the technical and financial aspects of new product management.
Readers will find a structured approach to the complexities of business development and management within the context of new products. The content focuses on practical applications and real-world scenarios, making it a valuable guide for those looking to enhance their skills in product management. With its emphasis on strategy development and team dynamics, this book serves as a foundational text for students and professionals interested in the fields of business and economics.
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New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
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