New Infotainment Technologies in the Home Demand-side Perspectives

New Infotainment Technologies in the Home Demand-side Perspectives by Ruby Roy Dholakia, published by Lawrence Erlbaum Associates in 1996, offers a comprehensive examination of how consumers engage with emerging information technologies in the home. Spanning 291 pages, this book presents a collection of papers that explore the demand-side issues surrounding interactive media, enhanced telecom services, and hybrid appliances, reflecting the growing interest in consumer adoption and the strategies employed by IT marketers.

Readers will find insights from contributors across various fields, including business, academia, and public policy, addressing complex topics such as the future of “Home IT,” the evolving structure of the infotainment industry, and the factors influencing consumer behavior regarding information technology. The discussions also cover international management practices within the IT sector and the public policies that will impact the deployment and use of these technologies. This edition serves as an informative resource for those interested in the intersection of technology, consumer behavior, and industry dynamics.