Never Too Busy to be Beautiful
Never Too Busy to be Beautiful by Pc Designs is a unique collection published by Prion in 2002, featuring 23 pages of artful postcards. This edition explores the historical context of advertising aimed at women, highlighting how beauty standards have evolved while still targeting feelings of inadequacy related to weight and looks.
Readers will find a humorous and insightful look at the advertisements for various beauty products that promised love and happiness. The book presents a range of topics, including beauty and grooming, health and fitness, and popular culture, all while maintaining a lighthearted tone. This collection serves as a reflection on societal expectations and the lengths to which advertisers have gone to appeal to women throughout the years.
Official synopsis Publisher
It might be a little more artful these days, but advertisers have always known that when it comes to making the fairer sex feel inadequate, weight and looks are the easiest targets. From an age when a woman wasn’t complete until she’d bagged her beau, this collection of postcards brings you the ads for lotions and potions that promised love and eternal happiness (or your money back). They are skin-refreshing, figure-restoring, corn-busting, corset-typing, blackhead-eradicating, flesh-reducing, wrinkle-dissolving, smile-enhancing, compliment-inducing wonder preparations for the busy girl about town.
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