Narrative Creativity An Introduction to How and Why
Narrative Creativity: An Introduction to How and Why by Angus Fletcher, published by Cambridge University Press on January 30, 2025, is a concise exploration of a neuroscience-based approach to innovation and problem-solving. This 92-page book presents a unique perspective on narrative creativity, distinguishing it from other creativity-enhancing methods such as ideation and design thinking. The text delves into the biological origins of narrative creativity and discusses its implications for various fields, including business, science, and education.
Readers will find practical exercises designed to enhance narrative creativity, which have been tested in diverse settings, including classrooms and businesses. The book also addresses the limitations of artificial intelligence in replicating narrative creativity and highlights its contributions to technological innovation, cultural growth, and psychological well-being. This edition serves as an accessible introduction to the theory and practice of narrative creativity, making it relevant for professionals and students alike.
Official synopsis Publisher
Narrative creativity is a new, neuroscience-based approach to innovation, problem solving, and resilience that has proved effective in business executives, scientists, engineers, doctors, and students as young as eight. This Element offers a concise introduction to narrative creativity’s theory and practice. It distinguishes narrative creativity from ideation, divergent thinking, design thinking, brainstorming, and other current approaches to cultivating creativity. It traces the biological origins of narrative creativity and explains why narrative creativity will always be mechanically impossible for computer artificial intelligences. It provides practical exercises, developed and tested in hundreds of classrooms and businesses, and validated independently by the US Army, for improving narrative creativity. It explains how narrative creativity contributes to technological innovation, scientific progress, cultural growth, and psychological well-being, and it describes how narrative creativity can be assessed. This title is also available as Open Access on Cambridge Core.
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