Moomin Management Redefining Generosity
Moomin Management Redefining Generosity by Paul Savage, published by Policy Press on September 4, 2024, is a 160-page exploration of the Moomin business management journey. This edition delves into the evolution of the beloved Moomin characters, created by Tove Jansson, into a global art-based brand. The book emphasizes the importance of generosity as a core management principle, highlighting the significance of caring for people in fostering a thriving organization.
Readers will discover insights into the Moomin ethos, which is rooted in love, courage, and a belief in equality. The text discusses how these values shape not only the brand but also its strategic partnerships and engagement with modern technologies. By advocating for sustainable practices, this guide offers a blueprint for businesses focused on comfort and goodwill, providing a unique perspective on workplace culture and organizational development.
Official synopsis Publisher
Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s.
This book unveils the Moomin business management journey, from Tove Jansson’s creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation.
Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world.
Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
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