Module 4: Intercultural Communication for Business
Module 4: Intercultural Communication for Business by James O’Rourke, published by Cengage Learning on March 21, 2008, is a comprehensive examination of cultural dynamics in the business context. This second edition, comprising 192 pages, delves into the foundational aspects of culture, drawing from the insights of social scientists, cultural anthropologists, and global managers. The book addresses definitions of culture, cultural change, and adaptation, while providing practical examples and case studies that illustrate the management of cultural issues both domestically and internationally.
Readers will find a detailed exploration of eight dimensions of culture, including context, identity, and authority, which are essential for understanding intercultural communication. The text emphasizes the importance of cultural perceptions and stereotypes, as well as the nuances of verbal and non-verbal communication. Additionally, it discusses the implications of cultural identity on power dynamics and offers practical applications for effective intercultural communication. This edition serves as a valuable resource for those interested in business communication and the complexities of navigating cultural differences in a globalized environment.
Official synopsis Publisher
INTERCULTURAL COMMUNICATION FOR BUSINESS, Second Edition, examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change, and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally. Throughout the text, emphasis is placed on understanding eight dimensions of culture: context, identity, learning, environment, change, time, authority, and achievement. The text begins by providing a foundation for understanding cultural perceptions and stereotypes, and then focuses on understanding frames of reference; language codes, symbols, and context; and verbal and non-verbal communication. Next, it highlights issues of cultural identity regarding individual and collective identity, and examines the effects of culture on power and authority. Finally, it provides practical applications for intercultural communication. This book can be bundled or customized with any of the O’Rourke Modules or with any of our best-selling Business Communication books. Cases and solutions will be posted online.
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