Millroy the Magician
“Millroy the Magician” by Paul Theroux, published by Penguin in 1994, is a work of fiction that spans 439 pages. This edition delves into the intricate relationship between globalization and local culture, presenting a nuanced exploration of how media studies are shaped by various theoretical and methodological challenges.
Readers will find a collection of ethnographic case studies from diverse countries, including Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey, and the United States. The contributors examine the connections between media consumption and lived global culture, the impact of cultural traditions on transnational dynamics, and how global media messages take on local characteristics. This text provides insights into the performative and creative relationships audiences develop with media, making it a significant contribution to the discourse on media and cultural studies.
Official synopsis Publisher
This text explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; and how global elements of mediated messages acquire class, regional and local characteristics.
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