Menu Design in America
Menu Design in America by Steven Heller, published by Taschen in 2018, is a multilingual edition that spans 592 pages. This book explores the evolution of menu design in America, highlighting how printed menus transitioned from rare commodities to essential elements of the dining experience. It showcases a vibrant collection of menus, illustrating their role not only as culinary listings but also as marketing tools and keepsakes that reflect over a century of dining culture.
Readers will find a rich visual journey through the history of restaurants and dining, featuring both covers and interiors of menus. The book includes an introduction by Steven Heller that discusses the history of menu design, complemented by extended captions from culinary historian John Mariani. This comprehensive collection offers insights into the intersection of art, cooking, and graphic design, making it a valuable resource for those interested in the cultural significance of menus and their impact on branding and illustration in the culinary world.
Official synopsis Publisher
Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.
An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.
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