Mastering Product Management A Step-By-Step Guide
Mastering Product Management: A Step-By-Step Guide by Kevin Brennan, published by Kevin Brennan on April 10, 2019, is a practical resource designed for Product Managers at all levels. This edition, comprising 149 pages, provides actionable advice on creating and capturing value throughout the entire product life cycle, from idea discovery to end-of-life. The book emphasizes concise, scannable sections that serve as checklists for key steps in product management tasks.
Readers will find guidance on various aspects of product management, including setting a compelling product vision, managing roadmaps, and launching products successfully. The book also addresses the importance of understanding market dynamics and building high-performance teams. As a reference guide, it is intended to assist Product Managers and those interested in the field in navigating the complexities of defining, developing, and marketing new products effectively.
Official synopsis Publisher
Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task.- Source new ideas that succeed- Set a compelling product vision and strategy- Search for profitable new business models- Become a market expert- Effectively manage roadmaps- Ensure a successful product launch- Understand value and price profitably- Build and manage high-performance teams- And much more!This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
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