Marketing Research for Managers
Marketing Research for Managers by Sunny Crouch, published by Pan Books in 1985, is a comprehensive resource designed to enhance the understanding of marketing research among managers. This new edition, comprising 345 pages, focuses on equipping managers with the knowledge necessary to effectively utilize marketing research as a management tool. The book addresses the development of the knowledge economy and provides insights into customer relationship management, alongside a thorough discussion of electronic techniques.
Readers will find practical and informative content that includes new material highlighting the impact of technology on marketing research. The text features updated case studies and examples, ensuring relevance in today’s business environment. With a focus on Business & Economics, Marketing, and Research, this edition serves as a valuable guide for managers seeking to improve their research capabilities and decision-making processes.
Official synopsis Publisher
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the “knowledge economy”* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informative* New material which highlights the impact of new technology* New case studies and examples
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