Marketing Management
Marketing Management by Greg W. Marshall is a comprehensive resource published by McGraw-Hill Education in 2015. This 2nd edition spans 504 pages and is presented in English. The book aims to reflect the current practices of marketing management as they are implemented in successful organizations today, addressing the significant changes that have occurred in the field.
Readers will find that this edition emphasizes the evolving role of marketing managers and their contributions to organizations, customers, clients, and partners. It seeks to provide an updated approach to teaching and learning in marketing management, making it relevant for those looking to understand how marketing is practiced in the 21st century business landscape. The focus on practical applications ensures that the content aligns with contemporary business needs in the realms of business and economics.
Official synopsis Publisher
Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
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