Marketing Management Analysis, Planning, Implementation, and Control
“Marketing Management Analysis, Planning, Implementation, and Control” by Philip Kotler is a comprehensive resource published by Prentice-Hall in 1991. This 7th edition spans 756 pages and is presented in English, offering insights into the critical decisions that marketing managers and top management encounter. The book emphasizes the importance of aligning organizational objectives and resources with the needs and opportunities present in the marketplace.
Readers will find a detailed exploration of marketing strategies applicable to both consumer and industrial markets. The content focuses on the application of marketing principles to various products and services, providing a framework for effective decision-making in marketing management. This edition serves as a valuable reference for those looking to understand the complexities of marketing management and the strategic planning necessary for success in diverse market environments.
Official synopsis Publisher
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
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