Marketing Management Analysis, Planning, Implementation, and Control
Marketing Management Analysis, Planning, Implementation, and Control by Philip Kotler is a comprehensive resource published by Prentice Hall in 1988. This sixth edition spans 776 pages and is presented in English, making it suitable for both MBA and undergraduate capstone marketing strategy courses. The book aims to provide a thorough understanding of marketing management by reflecting the latest changes in marketing theory and practice.
Readers will find a structured approach to marketing management that encompasses analysis, planning, implementation, and control. The text is designed to support students in grasping essential concepts in business and money, as well as management and leadership. This edition serves as a foundational tool for those looking to deepen their knowledge in marketing strategies and their practical applications in various business contexts.
Official synopsis Publisher
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Author
Publisher
Topics
FAQ
What is “Marketing Management Analysis, Planning, Implementation, and Control” about?
Who is the author of “Marketing Management Analysis, Planning, Implementation, and Control”?
When was “Marketing Management Analysis, Planning, Implementation, and Control” published?
What is the ISBN for “Marketing Management Analysis, Planning, Implementation, and Control”?
What are the book details (language, pages, edition)?
