Managerial Economics
Managerial Economics by Ivan Png, published by Blackwell Publishers in 2002, is a comprehensive resource spanning 569 pages. This edition presents practical tools and concepts tailored for business students and practicing managers, integrating managerial economics with essential functions such as accounting, finance, human resource management, and marketing. The book is designed to be accessible, featuring real-world business case studies that illustrate relevant principles in a straightforward manner.
Readers will find that each chapter is structured around a specific case study, reinforcing the application of managerial economics principles. The text includes numerous supplementary cases, such as Echo Bay Mines and the Brisbane Concrete Cartel, along with review and discussion questions to deepen understanding and encourage engagement with contemporary business challenges. This second edition also highlights economic principles pertinent to the “new economy,” focusing on scalability and network effects, making it a valuable addition to the fields of business and economics.
Official synopsis Publisher
Managerial Economics develops simple, practical tools and concepts for business students as well as practicing managers. Presenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial functions –– including accounting, finance, human resource management, and marketing.
Each chapter is centered around a real world business case study and develops this issue′s relevant managerial economics principles in a straightforward manner.
The discussions are reinforced with numerous supplementary cases, including Echo Bay Mines (Canada) and the Brisbane Concrete Cartel. Each chapter includes fifteen review questions to underscore basic principles, as well as over ten discussion questions to apply and expand upon these principles to recent business problems.
This second edition also emphasizes the economic principles of the “new economy,” particularly scalability and network effects.
Managerial Economics is supported by an instructor′s manual and on–line resources for students and instructors visit: www.comp.nus.edu.sg/∼ipng/mecon.htm and www.blackwellpublishing.com/png
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