Launching Successful Ventures
Launching Successful Ventures by Michael W. Fountain, published by SAGE Publications on December 3, 2018, is a comprehensive resource designed for students interested in entrepreneurship. This 352-page book addresses the challenges faced by new businesses, emphasizing the importance of understanding the foundational elements necessary for creating successful ventures. Through a combination of entrepreneurial exercises, case studies, and step-by-step guidelines, the text aims to equip readers with the knowledge to navigate common pitfalls that can lead to business failure.
Readers will find in-depth coverage of critical financial topics, including managing cash flow, equity capital, and debt and investment capital. The book focuses on practical strategies that help students build sustainable and lucrative ventures, making it a valuable tool for those pursuing careers in business and economics. With its clear structure and practical insights, this edition serves as a guide for developing high-growth enterprises, ensuring that aspiring entrepreneurs are well-prepared for the complexities of launching new businesses.
Official synopsis Publisher
The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.
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