Label Writing and Planning
Label Writing and Planning by Tony Holkham, published by Springer Science & Business Media in 1995, is a comprehensive guide focused on the critical role of product labeling. Spanning 219 pages, this book emphasizes the importance of effective labeling as a primary means of communication between businesses and consumers, particularly in the fast-moving consumer goods sectors such as food, chemicals, cosmetics, and health.
Readers will find detailed insights into the principles of label writing and design, aimed at ensuring that product information is not only accurate but also fosters customer loyalty. The book covers various topics, including branding, graphic arts, and industrial design, making it a valuable resource for professionals involved in packaging and product information across multiple industries. Holkham’s expertise as a consultant enriches the content, providing practical guidance for those looking to enhance their labeling strategies.
Official synopsis Publisher
The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.
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