KnowThis Marketing Basics Third Edition Marketing Basics, Third Edition
KnowThis Marketing Basics Third Edition by Paul Christ, published by Amazon Digital Services LLC – KDP Print on January 20, 2018, is a comprehensive resource that covers essential marketing concepts in a detailed manner. This edition, consisting of 322 pages, provides insights into various marketing developments, including marketing analytics, social media influencers, and globalization. Written by a marketing professor, this book aims to present the same foundational knowledge found in more expensive texts while also offering unique perspectives.
Readers will find an extensive exploration of topics such as marketing research, consumer purchase behavior, and promotional strategies. The book is designed for marketing professionals, students, and educators, making it a valuable tool for anyone looking to enhance their understanding of marketing principles. Supported by KnowThis.com, a recognized marketing resource, this edition also addresses contemporary issues like digital networks and voice-activated assistants, ensuring that readers are equipped with relevant knowledge in today’s marketing landscape.
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KnowThis: Marketing Basics 3rd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including marketing analytics, social media influencers, remarketing, voice-activated assistants, virtual reality testing, to name a few. The new edition also features expanded coverage of globalization, digital networks, consumer purchase behavior and much more.The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource.Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & StrategyAppendix: Marketing to the Connected Customer
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