IT HAPPENED IN INDIA (PB)
IT HAPPENED IN INDIA by Kishore Biyani, published by RUPA in 2007, offers an insightful look into the life and career of one of India’s prominent entrepreneurs. This edition, written in Hindi and spanning 288 pages, chronicles Biyani’s journey from his beginnings in a middle-class trading family to becoming a transformative figure in the Indian retail landscape. The book details his ventures, including the launch of notable retail formats such as Pantaloons and Big Bazaar, illustrating his ambition to redefine the retailing business in India.
Readers will find a comprehensive exploration of Biyani’s strategies and objectives as he seeks to capture every aspect of consumer spending in India. The narrative highlights his innovative approach to retail and his expansion into various sectors, including shopping malls and consumer brands. This biography not only sheds light on Biyani’s entrepreneurial spirit but also reflects the broader trends in Indian consumption, making it a relevant read for those interested in entrepreneurship and the retail industry in India.
Official synopsis Publisher
Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are – an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.
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