International Retailing Second Edition
International Retailing Second Edition by Brenda Sternquist, published by Bloomsbury Academic on February 22, 2007, is a comprehensive exploration of the global fashion retail landscape. This 640-page edition presents an in-depth analysis of how U.S. retailers are expanding their operations internationally, emphasizing the importance of understanding both foreign and domestic retail environments for competitive success.
Readers will find a detailed examination of the retail environments in key countries such as Korea, India, China, and members of the European Union. The book focuses on the impact of legal, social, and economic factors on the distribution of consumer goods worldwide, offering a conceptual framework that aids in understanding future trends in the industry. With its emphasis on design and fashion, this edition serves as a valuable resource for students and professionals looking to navigate the complexities of international retailing.
Official synopsis Publisher
The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.
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