Innovation Management and New Product Development

Innovation Management and New Product Development by Paul Trott, published by Financial Times/Prentice Hall in 2008, is a comprehensive resource that spans 581 pages. This edition serves as an introduction to the processes and issues surrounding the management of technological innovation and the development of new products, providing a contemporary perspective that emphasizes the connections between various groups involved in these processes.

Readers will find a detailed exploration of key topics such as business development, project management, and research and development. The book addresses the complexities of innovation management, making it suitable for those interested in understanding how to effectively manage the development of new products within a business context. With its focus on the interplay between different stakeholders, this work aims to equip students and professionals with the knowledge necessary to navigate the challenges of innovation in today’s dynamic market.