Infopartnering The Ultimate Strategy for Achieving Efficient Consumer Response

Advance Praise for Infopartnering “André has done a great job of describing a future world in which we harness the power of technology and cooperative relationships to become as efficient and consumer-focused as possible.” —Jerry Golub, Director, Trade and Inventory Effectiveness, Price Chopper Supermarkets “Correctly defines linkage between suppliers, retailers, and customers and provides a sure-footed road map to reduce costs at each level. A viable alternative to those Non-ELDP operators who are scurrying pell-mell toward CRP but giving up the farm to do it.” —M. Davis Herriman, Vice President, Grocery Operations, Giant Foods, Inc. “Finally, a book that demystifies the ‘how-to’s’ of ECR. Infopartnering is a must-read for any Senior Manager truly dedicated to making ECR a reality.” —Daphne Perry, General Manager, ECR, H. J. Heinz Company of Canada, Ltd. “André Martin has provided the experienced as well as the novice logistician with a valuable insight into ECR. Infopartnering is not business as usual, but a unique, value-added approach to meeting customer requirements.” —Joseph Andraski, Vice President, Sales & Integrated Logistics Division, Nabisco Food Group “Infopartnering will help drive the implementation of new infopartnering techniques such as continuous replenishment to better manage the distribution pipeline for greater consumer value.” —Ralph Drayer, Vice President, Product Supply-Customer Development, Procter & Gamble Company