Inbound Marketing Book
Inbound Marketing Book by Tom Poland, published by Tom Poland International on January 21, 2020, is a comprehensive guide aimed at independent professionals seeking to establish a consistent influx of high-quality client inquiries. This edition spans 226 pages and is presented in English. The book outlines Tom Poland’s unique inbound marketing method, which he has developed over 41 years of experience in starting and selling businesses, and leading large teams.
Readers will find practical insights into effective marketing strategies, including the identification of three types of Joint Venture partners and techniques for building a substantial email list that significantly increases conversion rates. The book also explores leveraging LinkedIn for client acquisition and addresses common pitfalls in marketing methods. With a focus on business and economics, e-commerce, and digital marketing, this book serves as a resource for professionals looking to enhance their marketing efforts and achieve sustainable growth.
Official synopsis Publisher
“Tom Poland’s latest book, Inbound Marketing Book, is written for independent professionals who want to enjoy a predictable weekly flow of high quality new client inquiries. Poland is a multiple best-selling author who has been published physically in 27 countries. Over the past 41 years he has started and sold five businesses, taking three of them international and has led teams of over 100 people with annual revenue of more than twenty million dollars. Today, Tom teaches his unique inbound marketing method that made him so successful and which has helped thousands of professionals globally enjoy the prosperity that comes with a weekly flow of high quality, inbound, client inquiries. Here’s what you’ll discover in this book: 97% of the marketing methods recommended to you will fail. Find out why. Three Joint Venture partner archetypes: The Missionary, Mercenary and Merchant and the specific key for each one that unlocks a flow of new clients. How to quickly grow a large, high quality email list that are 35x more likely to buy from you than leads generated from any Social Media platform. How to mine the gold in LinkedIn with a simple two step message. And much more…”–Descripción del editor.
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