How To Win Your 1st Election
How To Win Your 1st Election by Susan Guber, published by CRC Press on April 29, 1997, is an updated edition of a comprehensive guide aimed at first-time candidates navigating the campaign process. This 176-page book provides practical advice on various aspects of running for office, including fundraising, managing media relations, and addressing election-day challenges. Guber draws from her own experiences, offering insights that are both informative and accessible for readers.
In this edition, readers will find detailed guidance on essential topics such as hiring campaign staff, crafting a public image, and delivering effective speeches. The book also explores campaign ethics and the intricacies of the U.S. electoral system, making it a valuable resource for aspiring candidates, campaign managers, and students of political science. With its clear writing style, How To Win Your 1st Election serves as a practical tool for those looking to make their mark in politics.
Official synopsis Publisher
When this book was first published in 1987, many first-time candidates unabashedly referred to it as “the Bible.” Now in a new, updated edition, How to Win Your 1st Election is a step-by-step guide to the entire campaign process, from raising funds right through handling election-day jitters. Want to know where to put up signs? What to say at a candidates’ forum? How to dress to make the best possible impression? Let Susan Guber, who beat out seven other candidates in her first election, show you the way.
How to Win Your 1st Election is an ideal book for aspiring candidates, campaign managers, public relations consultants and students of political science and U.S. government. Written in a clear, easy-to-read style, it devotes entire chapters to topics such as hiring staff, managing the media, creating a public image, writing and delivering speeches, and campaign ethics. What’s more, it’s one of the few books out there that offers a full, comprehensive look at our country’s unique electoral system-as seen through the eyes of an experienced insider. Susan Guber put this information to work for herself in three successful campaigns. Won’t you try the same?
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