His and Hers Gender, Consumption, and Technology
His and Hers Gender, Consumption, and Technology by Roger Horowitz, published by University of Virginia Press in 1998, is a collection of essays that delve into the intricate relationship between consumption, gender, and technology. Spanning 240 pages, this edition presents a synthesis of various historical literatures on consumer culture, illustrating how consumption operates as both a material and cultural process. The essays cover a diverse range of topics, including luxury hotels and the chocolate industry, highlighting the interconnectedness of production and consumption.
Readers will find that the contributors employ tools from the history of technology and gender studies to explore how these categories intersect. The essays emphasize the agency of different groups, such as consumers, workers, and manufacturers, while also considering the role of “mediators” who facilitate communication between producers and consumers. This volume is relevant for those interested in business and economics, consumer behavior, and the social aspects of gender identity, making it a valuable resource for historians and scholars across multiple disciplines.
Official synopsis Publisher
The pathbreaking essays in this collection explore the history of consumption by synthesizing discrete historical literatures on consumer culture, gender, and the history of technology. Luxury hotels and the chocolate industry are among the diverse array of topics these authors use to demonstrate that consumption is both a material and a cultural process. Production and consumption become equally inextricable under close analysis. Tools from both the history of technology and gender studies illuminate how these categories intersect. Although broad social and technological trends influence the outcome of these stories, the authors emphasize the agaency of particular groups, including consumers, workers, manufacturers, and the “mediators” who communicate between producers and consumers. This volume will be of interest to historians in a wide range of fields.
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