Global Marketing
Global Marketing by Warren J. Keegan is a comprehensive resource published by Pearson in 2013. This seventh edition, consisting of 568 pages, delves into the complexities of global marketing, addressing current issues and events while providing conceptual and analytical tools for applying the 4Ps in an international context.
Readers will find a thorough examination of the challenges and controversies inherent in global marketing strategies, particularly in light of the global financial crisis. The book covers essential topics such as exports and imports, international marketing, and management, equipping readers with the knowledge needed to navigate the evolving landscape of global business.
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@font-face {: “Times New Roman”; }@font-face {: “Verdana”; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; 12pt; Courier; }table.MsoNormalTable {: 10pt; “Times New Roman”; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing. “Global Marketing” reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy. “
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