Global Marketing
Global Marketing by Mark C. Green is a comprehensive resource published by Pearson in 2020. This 10th edition, consisting of 632 pages, is designed for courses in global marketing and aims to familiarize students with the complexities of the global business environment. The editorial team at Pearson has collaborated with educators worldwide to ensure the content is particularly relevant for students outside the United States, integrating up-to-date examples that reflect current geopolitical developments and technological changes impacting global marketing.
Readers will find that Global Marketing outlines the major dimensions of the global business landscape, providing both authoritative content and analytical tools essential for pursuing careers in global marketing or related fields. The text includes new and revised case studies that address contemporary questions and challenges faced by global markets. Topics such as exports and imports, marketing strategies, and international economics are explored, making this edition a valuable asset for students aiming to understand the intricacies of global marketing practices.
Official synopsis Publisher
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.
For courses in global marketing.
Familiarizes students with global marketing and the global business environment
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with Pearson MyLab Marketing
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