Getting Results
Getting Results by Graham Beckett, published by Profile in 2005, is a detailed guide that addresses the complexities of mergers and acquisitions (M&As) within the marketing communications sector. Spanning 142 pages, this edition offers insights into the common pitfalls that often lead to unsuccessful M&As, while providing strategies to enhance the likelihood of achieving favorable outcomes. The book highlights the rapid growth and significant changes in the marketing communications industry, emphasizing the need for careful consideration in the integration of businesses.
Readers will find a thorough examination of the merger and acquisition process, supported by original research that identifies how and where value can be created. The text delves into the psychological factors influencing both vendors and buyers, offering practical advice on selecting targets, timing sales or acquisitions, and measuring value creation. This resource serves as a valuable tool for anyone involved in the business of marketing communications, equipping them with the knowledge necessary to navigate the challenges of M&As effectively.
Official synopsis Publisher
M&As are booming in marketing communications – but many are unsuccessful. This expert guide warns of the common pitfalls and gives the best possible chance of a good result. Marketing communications (marcoms) has been one of the fasting growing industries of recent years, and has also experienced considerable upheaval. Some of the consolidation that has taken place has brought benefits to clients, staff and investors; yet, as elsewhere, much of this activity has failed to deliver real value. This detailed study by a respected expert examines the challenges for vendors and buyers attempting to integrate their businesses in a diverse sector. It provides a comprehensive overview of the merger and acquisition process, draws upon original research to outline how and where value is created, and examines the psychological drivers and impact on those involved. There is also invaluable advice on selecting a target, timing a sale or acquisition, and measuring value creation. This book is an indispensable resource for all potential buyers and sellers in marcoms.
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