Full Funnel Marketing
Full Funnel Marketing by Matt Heinz, published by Heinz Marketing Press on April 28, 2016, is a comprehensive guide designed for B2B marketers looking to enhance their collaboration with sales teams throughout the buying journey. This edition, comprising 222 pages, addresses the evolving role of marketing in driving revenue and emphasizes the importance of measuring marketing’s influence on closed business and direct revenue growth.
Readers will discover practical strategies for transforming their marketing approach into a strategic profit center. The book covers various aspects of modern marketing success, including how to engage buyers, establish urgency, and coordinate efforts between sales and marketing to close deals more efficiently. With a focus on tactical and pragmatic methods, Full Funnel Marketing serves as a valuable resource for those aiming to adapt to the demands of today’s business landscape.
Official synopsis Publisher
It’s no longer enough for B2B marketers to feed their sales team with qualified leads, supply them with content and bid them good luck the rest of the way. Today’s ?full funnel? marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process, embracing revenue responsibility and measuring their impact based on not just sales pipeline contribution but marketing influence on closed business and direct revenue growth.This expanded role for modern B2B marketing organizations is transforming how the function is viewed, prioritized and funded ? converting marketing from a cost center to a strategic profit center in companies big and small across all industries. This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including:? Helping your buyers challenge the status quo and engage? Establishing need and urgency to accelerate sales pipeline velocity? Coordinating sales and marketing activity to close more deals in less time? Accelerating the pace, volume and conversion of qualified sales opportunities? Much more
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