Festival & Special Event Management, Essentials Edition

Festival & Special Event Management, Essentials Edition by Johnny Allen is a comprehensive handbook published by John Wiley & Sons on May 23, 2022. This 432-page edition serves as a step-by-step guide for modern event management, offering students contemporary lessons and insights that are relevant to the industry. The book integrates theory with practical examples, illustrative diagrams, and unique case studies that highlight best practices and common pitfalls in event planning.

Readers will find a wealth of information on key contemporary topics such as sustainability, risk management, and project management, all contributed by industry experts from the APAC event planning sector. Additionally, this edition includes Wiley’s Future Student Guide, which provides practical advice on career preparedness, aiming to equip graduates with the skills needed for success in the hospitality, travel, and tourism industries.