Fashion Marketing
Fashion Marketing by Mike Easey, published by Wiley on January 3, 2002, is a comprehensive resource designed to meet the needs of students in fashion and clothing courses. This edition, consisting of 208 pages, explores the essential role of marketing within the fashion industry, addressing contemporary issues with relevant British and international examples. The book balances theory and practice, making key concepts accessible and applicable to real-world challenges.
Readers will find a thorough examination of various aspects of fashion marketing, including range planning, fashion market research, and the impact of the Internet on marketing and distribution. The text includes clear explanations of numerical concepts and offers worked examples to enhance understanding. Additionally, it provides a guide to further reading, making it a valuable tool for anyone looking to deepen their expertise in the fashion and textile industry.
Official synopsis Publisher
Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students’ requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business.
Key features include:
?* Discusses contemporary issues faced by fashion marketers, with up-to-date British and international examples.
?* Theory and practice are well balanced with relevant examples to illustrate key concepts and principles. Concepts are made accessible and easy to apply to practical problems.
?* Numerical concepts are clearly explained with worked examples.
? * A distinctive overview of range planning combines sound design sense with commercial realism.
? * A guide to further reading provides a firm foundation for all who wish to develop expertise in specialist areas like fashion market research, fashion advertising or fashion range planning.
? * Discusses the impact of the Internet on the marketing and distribution of fashion products and services. Embraces an integrated approach to marketing communications with new elements covering personal shopping and the use of celebrity endorsements.
Fashion Marketing is largely based on the working and teaching experience of a team of experts from Newcastle Business School – a part of Northumbria University.
Publisher
Topics
FAQ
What is “Fashion Marketing” about?
Who is the author of “Fashion Marketing”?
When was “Fashion Marketing” published?
What is the ISBN for “Fashion Marketing”?
What are the book details (language, pages, edition)?
