Facebook Marketing For Dummies
Facebook Marketing For Dummies by Paul Dunay, published by Wiley on February 1, 2011, is a comprehensive guide designed to help readers leverage Facebook for effective marketing campaigns. This second edition contains 312 pages of updated content that explores the vast marketing potential of Facebook, which boasts over 400 million active users. The book provides practical strategies, tactics, and techniques for reaching customers and creating successful marketing initiatives on the platform.
Readers will find detailed instructions on utilizing various tools such as events, contests, and polls to enhance their Facebook presence. The guide also introduces the new Open Graph feature, which connects website visitors through Facebook, and explains how to integrate Facebook marketing with other campaigns using plug-ins and widgets. Additionally, it covers methods for monitoring, measuring, and adjusting marketing efforts on Facebook, making it a valuable resource for those interested in digital marketing and e-commerce.
Official synopsis Publisher
Discover how to use Facebook to create successful marketing campaigns
With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal “like” button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
- Boasts new and updated content for developing a successful Facebook marketing campaign
- Addresses ways to use tools such as events, contests, and polls to promote your page
- Introduces the new Open Graph to connect your Web site visitors through Facebook
- Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
- Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!
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