Export Marketing Handbook:
Export Marketing Handbook by Walter Nagel, published by Holtzbrinck on October 6, 1988, is a practical sourcebook designed for those interested in establishing and managing an export marketing business. This edition, written in English and spanning 149 pages, provides a comprehensive overview of essential topics such as analyzing products for export potential and generating sales leads, making it a valuable resource for marketing managers, entrepreneurs, and trade associations.
Readers will find detailed guidance on various aspects of export marketing, including the necessary business knowledge to succeed in the field and the factors to consider before entering it. The authors, drawing from their diverse experiences in academia, government, and the private sector, discuss strategies for maximizing sales while minimizing risks. Key topics include export sales negotiation, establishing foreign distribution networks, and ensuring payment, all aimed at equipping readers with the tools needed to navigate the complexities of export marketing effectively.
Official synopsis Publisher
This is a `how-to’ sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for `export potential,’ methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials.
Business Information Alert
What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while minimizing risks? Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business. They examine the background and future of export marketing in order to assess the decision to enter the field. Also discussed are details for getting started, analyzing a product’s export potential, methods of generating sales leads, the finer points of export sales negotiation, tips on establishing foreign distribution networks, and getting paid.
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