Exploring Public Relations and Management Communication
Exploring Public Relations and Management Communication, 5th Edition, by Ralph Tench, published by Pearson on December 7, 2020, is a comprehensive resource that delves into the essential concepts and best practices in public relations. This edition combines theoretical insights with practical applications, offering critical analysis alongside updated case studies, exercises, and discussion questions. It highlights the strategic significance of public relations within organizations and addresses the growing discourse on professionalism and ethics in the field.
Readers will find a thorough exploration of public relations strategies, including a detailed examination of the implications of the COVID-19 pandemic on communication practices. The book is designed for both undergraduate and postgraduate students, making it a valuable tool for those pursuing professional qualifications. With its holistic approach, this text engages readers in the thought processes behind contemporary PR campaigns, ensuring a well-rounded understanding of the subject matter.
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Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.
A perfect accompaniment for undergraduate and postgraduate students, this comprehensive textbook is also preferred by those studying for professional qualifications.
About the authors:
Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.
Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.
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