Entrepreneurship
“Entrepreneurship” by Robert Hisrich is a comprehensive guide published by McGraw-Hill Companies, Incorporated on October 6, 2006. This 7th edition spans 672 pages and is presented in English. The book is designed to instruct students on the process of formulating, planning, and implementing new ventures, providing a logical framework for embarking on entrepreneurial endeavors.
Readers will find detailed descriptions of how to initiate a new venture, supported by comprehensive cases that align with chapter concepts. The authors, Hisrich, Peters, and Shepherd, leverage their diverse backgrounds to address contemporary entrepreneurial challenges, blending modern theory with practical insights. This edition serves as a valuable resource for those interested in business and economics, particularly in the field of entrepreneurship.
Official synopsis Publisher
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
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