Deluxe How Luxury Lost Its Luster
Deluxe How Luxury Lost Its Luster by Dana Thomas, published by Penguin Books in 2008, offers an insightful examination of the luxury industry. This reprint edition spans 375 pages and is presented in English. The book explores the transformation of luxury from an exclusive domain of aristocracy to a product marketed by large corporations prioritizing profit over tradition and quality.
Readers will find a thorough investigation into the luxury market, revealing the hidden aspects of brands like Prada, Gucci, and Burberry. Dana Thomas delves into the intersection of business and culture, shedding light on how advertising and brand awareness have reshaped consumer perceptions. This work is particularly relevant for those interested in the fashion and textile industry, as well as the broader implications of popular culture and economics.
Official synopsis Publisher
From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes –
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don?t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
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