Crossing the Chasm
Crossing the Chasm by Geoffrey A. Moore, published by HarperCollins on July 7, 1999, is a revised edition that spans 227 pages. This book presents a strategic framework for marketing in high-tech industries, focusing on the challenges of transitioning from early adopters to a broader market. It offers insights into the dynamics of high-tech marketing, particularly in relation to the Internet, making it a relevant resource for professionals in the field.
Readers will find a comprehensive guide that addresses the complexities of bringing innovative products to larger markets. The book emphasizes the importance of understanding market segments and provides practical strategies for navigating the unique landscape of new business enterprises and marketing. With its focus on business and economics, Crossing the Chasm serves as a valuable tool for anyone involved in high-tech marketing and management.
Official synopsis Publisher
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
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