Critical Semiotics Theory, from Information to Affect
Critical Semiotics Theory, from Information to Affect by Gary Genosko, published by Bloomsbury Academic on September 22, 2016, explores the intersection of information, meaning, and affect. This 200-page book addresses the affective turn in cultural studies, focusing on the bodily forces that influence our capacity to act and engage with others in a world increasingly dominated by information. Genosko examines how seemingly diminished or meaningless elements can still wield significant power over our experiences and interactions.
Readers will find a thorough analysis of critical semiotic approaches to meaning and signification, as Genosko critiques the disconnect between linguistics, semiotics, and the affective turn. The book delves into the complexities of understanding how individuals are moved by embodied social actions, feelings, and passions. By emphasizing the need for semiotics to incorporate affective dimensions, this work contributes to ongoing discussions in linguistics, philosophy, and post-structuralism, making it a relevant resource for those interested in the evolving landscape of cultural studies.
Official synopsis Publisher
Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and ‘affect’. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body’s capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world?
Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.
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