Creative Advertising, New Edition
Creative Advertising, New Edition by Mario Pricken, published by Thames & Hudson on June 23, 2008, offers a comprehensive exploration of the creative process behind effective advertising campaigns. This second edition spans 272 pages and is presented in English, featuring over two hundred examples from various media, including magazines, billboards, television, movies, and the Internet. The book aims to transform readers into top creatives by introducing a variety of techniques and ideas that can enhance their advertising skills.
Readers will find practical methods for creating innovative and memorable advertisements, supported by award-winning work from influential figures in the industry. The updated introductory chapter and numerous new examples provide insights into the diverse approaches used in commercial art and advertising. With over 450 illustrations, including 280 in color, this edition serves as both a visual resource and a guide for those looking to deepen their understanding of effective advertising strategies.
Official synopsis Publisher
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals―namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.”―Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
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