Corporate Communication Theory and Practice

Corporate Communication Theory and Practice by Michael B. Goodman, published by State University of New York Press on July 28, 1994, is a comprehensive examination of corporate communication in the context of global business competition. This 408-page volume delves into corporate communication as both a professional practice and an academic discipline, offering insights into the complexities that arise in today’s diverse business environment.

Readers will find a collection of essays and case studies that present various perspectives on critical topics such as diversity, sexual harassment, global corporate communications, and the communication of corporate culture. The content is designed to stimulate thought and encourage further research, making it a valuable resource for those interested in business communication, management, and leadership. This edition is presented in English and features dimensions of 9 inches in height and 6 inches in length.