Conducting a Successful Annual Giving Program

Conducting a Successful Annual Giving Program by Kent E. Dove, published by Jossey-Bass on July 16, 2001, is a comprehensive guide designed for those involved in fundraising within nonprofit organizations. This 512-page book consolidates over 50 years of annual fund experience, offering insights into planning and managing effective annual giving programs. The authors, including Carolyn P. Madvig and Jeffrey A. Lindauer, provide a detailed exploration of essential fundraising strategies, emphasizing the importance of integrating various components such as telemarketing, direct mail, special events, and personal solicitation.

Readers will find a wealth of illustrative samples and tools that have not been previously published, enhancing their understanding of effective fundraising practices. The book addresses the critical elements of an annual giving program, guiding readers through the process of creating a cohesive fundraising plan. With a focus on charities and fundraising, this edition serves as a valuable resource for nonprofit organizations seeking to improve their annual giving strategies.