Communication for Development An Evaluation Framework in Action

From girls’ education awareness and action, to attitudes towards violence against children, communication for development (C4D) is a critical tool for sharing knowledge and creating social change. Evaluating how effective such communication has been in creating social change presents challenges. How can this information be gathered in a participatory way? How can we understand the contribution of C4D programmes to change? How can we ensure we learn from and adapt communication in the process?

Communication for Development reflects on the challenges and opportunities of bringing a social change framework into practice. Underpinned by an Appreciative inquiry approach, the book explores the research, monitoring and evaluation of C4D – the field’s leading evaluation framework.

In each chapter, academic scholars partner with practitioners to draw lessons from recent collaborative action projects, which brought together researchers, UNICEF C4D and M&E teams, and selected in-country academic, NGO and government partners. As one of the largest United Nations agencies with a focus on C4D, UNICEF is seen as a leader of applied C4D research and practice.

Communication for Development is essential reading for international development practitioners, students and scholars as well as programme managers, governments and donor agencies.

Jessica Noske-Turner is a scholar of media and communication for development in the Institute for Media and Creative industries at Loughborough University London. The book includes chapter contributions from several eminent scholars and practitioners in the field, including Jo Tacchi, Vinod Pavarala, Patricia Rogers, Linje Manyozo, and Rafael Obregón.