Commonsense Direct Marketing

“Commonsense Direct Marketing” by Drayton Bird is a comprehensive guide published by Kogan Page in 1993. This third revised edition spans 352 pages and is presented in English. The book offers insights into direct marketing strategies, emphasizing practical approaches that can be applied in various business contexts.

Readers will find a detailed exploration of effective marketing techniques, focusing on the principles of direct marketing and how they can be leveraged to enhance sales and business growth. The content is designed to provide actionable advice for those interested in the fields of business and marketing, making it a valuable resource for professionals looking to improve their marketing efforts.