Colour Forecasting for Fashion
Colour Forecasting for Fashion by Kate Scully, published by Laurence King Publishing in 2012, explores the intricate world of color forecasting within the fashion industry. This 192-page book delves into how color choices impact consumer behavior and the sales process, emphasizing the importance of selecting the right colors for collections. Scully and co-author Debra Johnston Cobb examine the evolution of the color forecasting industry, detailing the methodologies employed by forecasters to create color palettes well in advance of selling seasons.
Readers will find a comprehensive breakdown of the forecasting process, including insights into color theory and the behavior of colors in various contexts. The book features case studies that illustrate the practical application of forecasting skills, providing a blend of research and intuitive approaches essential for designers and forecasters. With a focus on crafts, hobbies, and design, this edition serves as a valuable resource for those interested in the intersection of fashion and color.
Official synopsis Publisher
Beskrivelse: Color is a powerful selling tool. It is the first thing to catch the consumer’s eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in work of the huge color forecasting industry. In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works before moving on to look at the skills a colour forecaster employs to draw a color palette together, often 18 to 24 months in advance of the selling season. With case studies that show the industry at work, this book breaks down the forecasting process from how to put together a color palette to color theory, and the way that colors behave and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
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