Coasters, Etc.
Coasters, Etc. by Maureen L. Margolies is a 2nd edition published by Cengage South-Western in May 2005. This book presents a unique perspective on the marketing department of an amusement park, Coasters, Etc., where readers engage with various computerized activities such as Internet use, e-mail, and electronic scheduling to enhance their understanding of marketing concepts.
Readers will find that Coasters, Etc. focuses on practical applications of marketing in a dynamic environment. The book emphasizes the use of presentation graphics and other tools to help streamline operations and improve efficiency within the amusement park setting. With 138 pages, this edition serves as a resource for those interested in business and economics, particularly in the realm of office management.
Official synopsis Publisher
Why just ride roller coasters when you can run them? COASTERS, ETC. takes you on a journey into the marketing department of the amusement park Coasters, Etc. where you’ll use Internet, e-mail, electronic scheduling, presentation graphics, and other computerized activities to get the company on track and humming along. And along the way, of course, you’ll be learning marketing faster and easier than you’d ever thought possible. Get ready to ace the test and save the amusement park with COASTERS, ETC.
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