Click and Collect
Click and Collect by Colin Herd, published by UEA Publishing Project in 2017, is a collection of 68 pages that delves into themes of consumerism, internet culture, queerness, and emotion through a sequence of poems. The work examines how branding influences our perception of the world and ourselves, presenting a blend of lyrical and narrative styles that engage with contemporary issues.
Readers will find a diverse range of poetic explorations, including advice on social interactions, reflections on fashion choices, and musings on personal care products. The collection also features unique perspectives, such as a poem from the viewpoint of a crocodile regarding Lacoste-branded clothing. By intertwining everyday topics with deeper inquiries into branding and identity, Click and Collect invites contemplation on how these elements shape queer spaces and relationships.
Official synopsis Publisher
CLICK & COLLECT is a sequence of poems that explores the shape and shaping of consumerism, internet culture, queerness and emotion. How do we brand the world around us and how does it brand us? Across lyrics and half-story-poems, CLICK & COLLECT gives advice on how to frighten your friends, weighs up the pros and cons of cream jeans, questions the efficacy of algae as a face mask, gives dental hygiene tips and ideas for floral arrangements. There’s even a poem from the perspective of the crocodile on Lacoste-branded clothing. If click & collect is the new cause & effect, how can realignments of brands-as-objects and objects-as-brands create queer spaces for new orientations and arrangements?
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