Business The Key Concepts
Business The Key Concepts by Mark Vernon is a practical guide published by Routledge in 2002, comprising 253 pages in English. This book presents essential information about key business concepts and terms, ranging from accountability to zero-sum game. It covers various topics, including management, economics, finance, marketing, organizational behavior, and operations, providing clarity and intelligibility throughout.
Readers will find that this edition addresses both established subjects and new developments in the business landscape, such as eBusiness and contemporary business ethics. It offers an international and strategic perspective that balances theory and practice, making it suitable for both professionals seeking a handy reference and students looking for an introduction to fundamental concepts. The book also suggests further reading for many topics and includes an extensive bibliography, enhancing its utility as a comprehensive resource in the fields of business and economics.
Official synopsis Publisher
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you’re already in business and could do with a handy reference guide, or you’re a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
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