Business Model Innovation (Mandarin Version) Introduction to Implementation
Business Model Innovation (Mandarin Version) Introduction to Implementation by Michael Teng is a comprehensive exploration of the strategies that have enabled companies like Apple, Samsung, and Xiaomi to disrupt established markets. Published by CreateSpace Independent Publishing Platform on February 17, 2015, this edition is presented in Mandarin and spans 150 pages. The book delves into the dynamics of the smartphone industry, examining how various companies have risen to prominence through effective business model innovation.
Readers will find insights into the critical factors that contribute to successful business model innovation, including the necessary strategies, tactics, and execution methods. The book discusses the rapid ascent of previously unknown companies to global leadership, emphasizing the importance of adapting to market changes. With a focus on business and economics, this work serves as a guide for understanding the transformative impact of strategic planning in today’s competitive landscape.
Official synopsis Publisher
In the smart phone business, how did Nokia overtake Motorola, Apple overtake Nokia, Samsung overtake Apple and now the Chinese manufacturer such as XiaoMi coming out of the blue to steal the market share of Samsung? Less than twenty years ago, these internet and technology companies were unknowns – Apple, Facebook, Google, Amazon, Alibaba, Samsung etc. Today, the market capitalisation of these companies are even higher than many established traditional companies. How did all these companies suddenly mushroom from nowhere to become global leaders within such a short time? It is the use of business model innovation. The critical success factor is not merely what business model innovations to adopt but also the right strategies and tactics as well as swift executions. This book will reveal the secrets behind the successful introduction and implementation of business model innovation of many of these companies.
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